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English Language School and Business English College - learn Engish in England with BBSI
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Summer Course in Marketing


Study short courses in English in England during the summer months, July-September. BBSI is one of the most accredited business colleges and English schools in England.

Our summer course in Marketing comprises a study programme of 20 lessons (15 hours) weekly.  The course is designed for those with an English language level of Intermediate (IELTS 5.0) or above, who require to improve their English in the context of marketing and its related fields.

Course Outline
Course Duration.  2-12 weeks
Minimum English Entry Level.  IELTS 5.0 (Intermediate)
Course Designation.  MKT
Entry Dates.  Entry to this flexible course is weekly from July to September 2010. 
The first entry date for 2010 is 05 July and the last entry date is 13 September.
Minimum Age.  17 years
Award.  BBSI Certificate in Marketing
Course Structure & Content.  Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable participants to develop apropriate business vocabulary and communication skills related to marketing.  The course combines current marketing issues and includes targeted case studies.
Marketing Components 

   Distribution Management
      *  channels
      *  logistics
      *  retailers
      *  wholesalers
      *  e-business
 
   Mass Communication Techniques
      *  promotional mix
      *  advertising
      *  sales promotions
      *  public relations
      *  sponsorship
      *  exhibitions
 
   Direct Communication Techniques
      *  personal selling
      *  sales management
      *  direct & on-line marketing
 
   Marketing Management
      *   stategic marketing
      *  planning & control
      *  international marketing
      *  non-profit marketing
      *  current trends 
Course Objectives
*  to develop confidence & fluency in the English language beyond Intermediate level
*  to buld appropriate vovcabulary for marketing, advertising & public relations
*  to develop a practical, professional understanding of marketing, advertising & public 
      relations
*  to develop an understanding of current theory & practice within the business sector
Learning Outcomes
 
Participants with good attendance and who complete all class work and self study assignments will be able to function effectively in English in a professional marketing environment, and will have acquired a sound knowledge and understanding of international marketing, advertising and public relations.
Course Fees
 
      MKT - £225.00 weekly
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.