bournemouth business school international - learn English in the UKgoogle map

Downloads

BBSI Prospectus 2011BBSI Brochure 2012BBSI Summer Courses Brochure 2011
Enrolment Form
Dates and Fees 2011/12

Bookmark and Share

Become a BBSI Facebook Fan

Follow BBSI on Twitter

Bournemouth Business School International (BBSI) on LinkedIn




BBSI on Twitter Loading...
English Language School and Business English College - learn Engish in England with BBSI
deutschefrancaisturkishitalianjapanesekoreanportugueserussianespanolchinesearabicbrazilianhindi

Summer Course in Marketing


Study short courses in English in England during the summer months, July-September. BBSI is one of the most accredited business colleges and English schools in England.

Our summer course in Marketing comprises a study programme of 20 lessons (15 hours) weekly.  The course is designed for those with an English language level equivalent to a minimum of IELTS 5.5, or CEFR B2, who require to improve their English in the context of marketing and its related fields.  
 
Course Outline
Course Duration.  2-12 weeks
Minimum English Entry Level.  Equivalent to a minimum of IELTS 5.5, or CEFR Level B2 

Course Code.  MKT

Course Structure.  

      20 lessons (15 hours) weekly in marketing
Entry Dates.  The course dates for 2012 are 2 July - 21 September 2012
Minimum Age.  17 years
Award.  BBSI Certificate in Marketing
Course Structure & Content.  Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable participants to develop apropriate business vocabulary and communication skills related to marketing.  The course combines current marketing issues and includes targeted case studies.
      Marketing Components 

            Distribution Management
                  *  channels
                  *  logistics
                  *  retailers
                  *  wholesalers
                  *  e-business
 
         Mass Communication Techniques
                  *  promotional mix
                  *  advertising
                  *  sales promotions
                  *  public relations
                  *  sponsorship
                  *  exhibitions
 
         Direct Communication Techniques
                  *  personal selling
                  *  sales management
                  *  direct & on-line marketing
 
         Marketing Management
                  *  strategic marketing
                  *  planning & control
                  *  international marketing
                  *  mergers & acquisitions
                  *  current trends 
                  *  non-profit marketing
                  *  CVs & job applications
 
 Course Objectives
            *  to develop confidence & fluency in the language beyond Intermediate level
            *  to build appropriate vocabulary for marketing, advertising & public relations
            *  to develop an understanding of marketing, advertising & public relations concepts
            *  to develop an understanding of current international theory & practice within the 
                  business sector
 
Learning Outcomes.  Students with good attendance who complete all class work and 
assignments will be able to communicate effectively in English in a professional 
marketing environment, and will acquire a sound knowledge and understanding of 
international marketing, advertising & public relations.
 
Course Fees
      MKT - £235.00 weekly
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing.

 Book this course on-Line.

The following summer courses are available at BBSI: