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Summer Course in Marketing


Study short courses in English in England during the summer months, July-September. BBSI is one of the most accredited business colleges and English schools in England.
 
The BBSI summer course in Marketing comprises a study programme of 20 lessons (15 hours) weekly.  The course is designed for those with a minimum English language level equivalent to IELTS [Academic] 5.5/CEFR B2, who wish to improve their specialised English and business skills.  Training focuses on developing students' understanding of marketing concepts, vocabulary and skills, and combines current marketing and business issues with targeted case studies.  Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment, and will acquire a sound knowledge and understanding of marketing, advertising and public relations in an international context.
 
Course Outline

      Course Duration.  2-12 weeks.
Minimum English-Language Entry Level.  IELTS 5.5/CEFR B2. 

Course Code.  MKT.

Course Entry Dates.  Entry to this flexible course is weekly from July to September. The first entry date for 2012 is 2 July and the last entry date is 10 September.
 
Minimum Age.  17 years.
Award.  Academic achievement is ascertained by means of continuous assessment.

      BBSI Certificate in Marketing
Course Structure and Content.  A minimum of 2 weeks' study is required, comprising 20, forty-five minute lessons (15 hours weekly).  Course breakdown is as follows:

      * 20 lessons weekly in Marketing.
Course Elements.  The Marketing summer course incorporates specialised elements within the following topics:
 
      Marketing Components 
            Distribution Management
                  *  channels
                  *  B2B/B2C channels
                  *  retailers, wholesalers, agents & distributors
                  *  retail marketing
                  *  product assortment
                  *  store image & layout
 
         Mass Communication Techniques
                  *  promotional mix
                  *  advertising
                  *  sales promotions
                  *  public relations
                  *  sponsorship
                  *  exhibitions
                  *  positioning
                  *  segmentation
                  *  branding
 
         Direct Communication Techniques
                  *  personal selling
                  *  sales management
                  *  direct & on-line marketing
 
         Marketing Management
                  *  strategic marketing
                  *  planning & control
                  *  international marketing
                  *  mergers & acquisitions
                  *  current trends                    
                  *  non-profit marketing
                  *  CVs & job applications

Course Objectives.  The course objectives are to:

 

                  *   Develop English-language communication skills relevant to marketing, 
                           advertising & public relations. 

      *   Build appropriate vocabulary for marketing, advertising & public relations.   

      *   Develop an understanding of marketing, advertising & public relations
      concepts.
 
Course Fees
      MKT - £235.00 weekly
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing.

 Book this course on-Line.

The following summer courses are available at BBSI: