Summer Course in Marketing & Business Skills

Course Duration.  2-12 weeks

Minimum English Entry Level.   Equivalent to a minimum of IELTS 5.5, or CEFR Level B2   

Course Code. MKS

Course Structure.  

      *  20 lessons (15 hours) weekly in marketing
      * 10 lessons (7.5 hours) weekly in business skills

Entry Dates.  The course dates for 2012 are 2 July - 21 September 2012.

Minimum Age. 17 years

Award.  BBSI Certificate in Marketing & Business Skills

Course Structure & Content.  Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable students to develop appropriate business vocabulary and those professional skills and professional communication skills related to marketing.  The course combines current marketing issues with targeted case studies.

Marketing Components

   Distribution Management
      *  channels
      *  logistics
      *  retailers
      *  wholesalers
      *  e-business

   Mass Communication Techniques
      *  promotional mix
      *  advertising
      *  sales promotions
      *  public relations
      *  sponsorship
      *  exhibitions

   Direct Communication Techniques
      *  personal selling
      *  sales management
      *  direct & on-line marketing 

   Marketing Management
      *   stategic marketing
      *  planning & control
      *  international marketing
      *  mergers & acquisitions
      *  current trends
      *  non-profit marketing 
      *  CVs & job applications

Business Skills Components.  The business skills components provide additional professional skills practice, which are aimed at developing more effective communication skills for the business environment.  The teaching materials are largely authentic and are based on real-life case studies.  Designed to build confidence through activities such as discussions, role-play and simulations, the skills covered each week will be selected from the following:

   Writing 
      *  e-mail
      *  letters & memos
      *  action minutes
      *  effective reports
      *  effective CVs
      *  business profiles & structure 
      *  organograms 

   Presentations 
      *  effective openings
      *  structure & delivery
      *  dealing with questions
      *  using visual aids
      
   Meetings 
      *  planning, organising & setting targets 
      *  facilitating meetings
      *  handling discussions
      *  achieving consensus
      *  networking & building relationships

   Telephoning 
      *  taking & leaving messages
      *  making arrangements
      *  checking, clarifying & problem solving 
      *  teleconferencing 
      *  customer support 
      *  making enquiries
      *  formal & informal conversations

   Negotiating 
      *  bidding & bargaining
      *  win-win & closing

      *  diplomatic language

      *  tactics

      *  making a proposal

 

Course Objectives
            *  to develop confidence & fluency in the language beyond Intermediate level

            *  to build vocabulary for marketing, advertising & public relations

            *  to develop an understanding of marketing, advertising & public relations concepts

            *  to develop an understanding of current international theory & practice within the 
                  business sector

            *  to acquire practical business communication skills relevant to the modern 
                  working environment

Course Fees

      MKS - £280.00 weekly

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice.  Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing & Business Skills.

 Book this course on-Line.

The following summer courses are available at BBSI:

• General English
• Academic English & IELTS Examination Preparation
• General English, Computing & IT Skills
• Communication & Business Skills
• International Business English
• Management
• Management & Business Skills
• Marketing
• Finance
• Finance & Business Skills
• Hospitality & Tourism
• Hospitality, Tourism & Business Skills
• Legal Studies
• Legal Studies & Business Skills