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English Language School and Business English College - learn Engish in England with BBSI
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Summer Course in Marketing & Business Skills


BBSI, a highly accredited Business College and English Language School in the UK, offers a short, summer certificate course in Marketing and Business Skills which is conducted at our Summer School in Bournemouth, UK.
Our summer course Marketing & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly.  The course is designed for those with an English language level of Intermediate (IELTS 5.0) or above, who require to improve their English skills in the context of marketing, advertising or public relations, and their related concepts.  The course is modular in form and is ideal for those who need to function in English in an international envionment, and who have a work or study-related background in marketing, advertising, public relations or business.
 
Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable students to develop appropriate business vocabulary and communication skills related to marketing.  The course combines current marketing issues and includes targeted case studies.

Course Outline
Course Duration.  2-12 weeks

Minimum English Entry Level. IELTS 5.0
Course Code. MKS
Entry Dates.  Entry to this flexible course is weekly from July to September 2010. 
The first entry date for 2010 is 05 July and the last entry date is 13 September.
The course dates for 2011 are 27 June - 16 September 2011.
Minimum Age. 17 years
Award.  BBSI Certificate in Marketing & Business Skills
Course Structure & Content.  Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable students to develop appropriate business vocabulary and those professional skills and professional communication skills related to marketing.  The course combines current marketing issues with targeted case studies.
Marketing Components

   Distribution Management
      *  channels
      *  logistics
      *  retailers
      *  wholesalers
      *  e-business

   Mass Communication Techniques
      *  promotional mix
      *  advertising
      *  sales promotions
      *  public relations
      *  sponsorship
      *  exhibitions

   Direct Communication Techniques
      *  personal selling
      *  sales management
      *  direct & on-line marketing 

   Marketing Management
      *   stategic marketing
      *  planning & control
      *  international marketing
      *  current trends
      *  non-profit marketing 

Business Skills Components.  The business skills components are aimed at developing more effective communication skills for for a broad range of business environments.  Moreover, the teaching materials are largely authentic, are based on real-life case studies, and are designed to build confidence through activities such as discussions, role-play and simulations.  The skills covered each week will be selected from the following:

   Writing 
      *  e-mail
      *  letters & memos
      *  action minutes
      *  effective reports
      *  effective CVs
      *  business profiles & structure 
      *  organograms 

   Presentations 
      *  effective openings
      *  structure & delivery
      *  dealing with questions
      *  using visual aids
      
   Meetings 
      *  planning, organising & setting targets 
      *  facilitating meetings
      *  handling discussions
      *  achieving consensus
      *  networking & building relationships

   Telephoning 
      *  taking & leaving messages
      *  making arrangements
      *  checking, clarifying & problem solving 
      *  teleconferencing 
      *  customer support 
      *  making enquiries
      *  formal & informal conversations

   Negotiating 
      *  bidding & bargaining
      *  win-win & closing
      *  diplomatic language
      *  tactics
      *  making a proposal
Course Fees
      MKS - £265.00 weekly
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice.  Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing & Business Skills.

 Book this course on-Line.

The following summer courses are available at BBSI: