bournemouth business school international - learn English in the UKgoogle map

Bookmark and Share

Become a BBSI Facebook Fan

Follow BBSI on Twitter

Bournemouth Business School International (BBSI) on LinkedIn



wittdo - What is there to do in Bournemouth

Bournemouth online guide
BBSI short listed in the 2011 LTM Star Awards


BBSI on Twitter Loading...

Till startsidan för Centrala studiestödsnämnden
Seminare, Informationen, Tipps und praktische Hilfen rund um den Bildungsurlaub – für ganz Deutschland
English Language School and Business English College - learn Engish in England with BBSI
deutschefrancaisturkishitalianjapanesekoreanportugueserussianespanolchinesearabicbrazilianhindi

Summer Course in Marketing & Business Skills


BBSI, a highly accredited Business College and English Language School in the UK, offers a short, summer certificate course in Marketing and Business Skills which is conducted at our Summer School in Bournemouth, UK.
 
The BBSI summer course in Marketing & Business Skills is a study programme of 30 lessons (22.5 hours) weekly.  The course is designed for those with a minimum English language level equivalent to IELTS [Academic] 5.5/CEFR B2, who wish to improve their specialised English and business skills. Training focuses on developing students' understanding of marketing concepts, vocabulary and skills, as well as professional communication skills.  The course combines current marketing and business issues with targeted case studies. This course also includes 10 lessons per week in professional skills practice, aimed at developing more effective communication skills for the business environment.  The teaching materials for the skills elements are largely authentic and are based on real-life case studies, designed to build confidence through activities such as discussions, role-plays and simulations.  Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment, and will acquire a sound knowledge and understanding of marketing, advertising and public relations in an international context.

Course Outline
Course Duration.  2-12 weeks.

Minimum English-Language Entry Level.   IELTS 5.5/CEFR B2.

Course Code.  MKS.

Course Entry Dates.  Entry to this flexible course is weekly from July to September. The first entry date for 2012 is 2 July and the last entry date is 10 September.
 
Minimum Age.  17 years.
Award.  Academic achievement is ascertained by means of continuous assessment.
 
      BBSI Certificate in Marketing & Business Skills
Course Structure & Content.  A minimum of 2 weeks' study is required, comprising 30, forty-five minute lessons (22.5 hours weekly).  Course breakdown is as follows:

      *  20 lessons weekly in Marketing.
      *  10 lessons weekly in Business Skills.
 
Course Elements.   The Marketing & Business Skills summer course incorporates specialised elements within the following topics:
      Marketing Components

            Distribution Management
                  *  channels
                  *  B2B/B2C Channels
                  *  retailers, wholesalers, agents & distritutors
                  *  retail marketing
                  *  product assortment
                  *  store image & layout

            Mass Communication Techniques
                  *  promotional mix
                  *  advertising
                  *  sales promotions
                  *  public relations
                  *  sponsorship
                  *  exhibitions
                  *  positioning
                  *  segmentation
                  *  branding
         
            Direct Communication Techniques
                  *  personal selling
                  *  sales management
                  *  direct & on-line marketing 

            Marketing Management
                  *  stategic marketing
                  *  planning & control
                  *  international marketing
                  *  mergers & acquisitions
                  *  current trends
                  *  non-profit marketing 
                  *  CVs & job applications
      Business Skills Components.  

            Writing 
                  *  e-mail
                  *  letters & memos
                  *  action minutes
                  *  effective reports
                  *  effective CVs
                  *  business profiles & structure 
                  *  organograms 

            Presentations 
                  *  effective openings
                  *  structure & delivery
                  *  dealing with questions
                  *  using visual aids
      
            Meetings 
                  *  planning, organising & setting targets 
                  *  facilitating meetings
                  *  handling discussions
                  *  achieving consensus
                  *  networking & building relationships

            Telephoning 
                  *  taking & leaving messages
                  *  making arrangements
                  *  checking, clarifying & problem solving 
                  *  teleconferencing 
                  *  customer support 
                  *  making enquiries
                  *  formal & informal conversations

            Negotiating 
                  *  bidding & bargaining
                  *  win-win & closing
                  *  diplomatic language
                  *  tactics
                  *  making a proposal
 
Course Objectives
 

      *   Develop English-language communication skills relevant to marketing, 
               advertising & public relations. 

      *   Build appropriate vocabulary for marketing, advertising & public relations.

      *   Develop an understanding of marketing, advertising & public relations 
      concepts
      *   Provide a practical business communication skills programme relevant 
      to the modern working environment.
Course Fees
      MKS - £280.00 weekly
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice.  Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing & Business Skills.

 Book this course on-Line.

The following summer courses are available at BBSI: