google map

Downloads

Enrolment Form
Dates and Fees 2009/10

Bookmark and Share

Become a BBSI Facebook Fan

Follow BBSI on Twitter


Loading...
English Language School and Business English College - learn Engish in England with BBSI
deutschefrancaisturkishitalianjapanesekoreanportugueserussianespanolchinesearabic

Pre-Masters Courses in Marketing, Advertising & PR


Bournemouth Business School International (BBSI), our highly-accredited business college and English language school in Britain, offers international students the opportunity to study a pre-Masters course in Britain while also studying marketing and business concepts, and acquiring the advanced study skills required for postgraduate entry to a British university. 

Our Pre-Masters courses in Marketing are carefully designed for international graduates with either a first degree or equivalent, or a higer diploma and relevent work experience, who are seeking to enhance their career prospects by undertaking a postgraduate degree course at a UK university.  The courses are available in 12, 24 or 36-week study options, all include extensive IELTS Examination Preparation  and Advanced Study Skills .  The Higher-Certificate and Diploma study options lead to an additional NCFE award.  Courses are conducted around a busy social and activity programme. 

UK University Placement Service.  While undertaking pre-Masters courses at BBSI, students are provided with extensive counseling and guidance in all aspects of postgraduate study at UK universities.  We also provide full assistance with the university application process. 

University Entry Requirements.  The majority of UK universities require that postgraduate students seeking entry to a masters course must be a minimum of 21 years of age on entry and have a minimum English-language level of IELTS 6.5 - IELTS 7.0, depending on the course and university of choice. 

Study Options. There are 3 study options for this Pre-Masters course:
12-Week Certificate Course.  For those students with limited study time, a minimum Upper-Intermediate level in English, or who already have a firm offer from a UK university, we provide a 12-week study option. 
24-Week Higher-Certificate Course.  For those students with a minimum Upper-Intermediate level in English or above, we offer a Pre-Masters Higher-Certificate study option.
36-Week Diploma Course.  For those students with an Intermediate Level in English or above, we offer a 36-week Pre-Masters Diploma study option. 
Certificate Study Option
Minimum Entry Level.  IELTS 5.5 (Upper-Intermediate)
Course Duration.  12 weeks
Course Designation.  PMP 12
Main Course Entry Dates.  January, April, July or September (term dates 2010)
Lessons Weekly.  30 (each of 45 minutes´ duration)
Minimum Age. 21 years
Course Structure & Content
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards
BBSI Pre-Masters Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
Optional Examination+
 
      IELTS [Academic]
 
Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics: 
*  B2B & B2C marketing   
*  objectives & environment
*  market research & data mining   
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development  
*  pricing strategies
*  distribution channels   
*  advertising
*  web based marketing 
*  selling strategies & techniques
*  public relations   
*  sales promotions
*  relationship marketing  
*  global marketing management
*  strategy & analysis   
*  customer services management
*  franchising  
*  service marketing
*  current perspectives in marketing
Higher-Certificte Course
Minimum English Entry Level.  IELTS 5.5 (Upper-Intermediate)
Course Duration.  24 weeks
Course Designation.  PMP 24
Main Course Entry Dates.  January, April, July or September (term dates 2010)
Lessons Weekly.  30 (each of 45 minutes´ duration)
Minimum Age.  21 years
Course Structure & Content
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards
BBSI Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations 
      (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
Optional Examination+
 
      IELTS [Academic]
Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics: 
*  B2B & B2C marketing   
*  objectives & environment
*  market research & data mining   
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development  
*  pricing strategies
*  distribution channels   
*  advertising
*  web based marketing 
*  selling strategies & techniques
*  public relations   
*  sales promotions
*  relationship marketing  
*  global marketing management
*  strategy & analysis   
*  customer services management
*  franchising  
*  service marketing
*  current perspectives in marketing

Diploma Course

Minimum English Entry Level.  IELTS 5.0 (Intermediate)
Course Duration.  36 weeks
Course Designation.  PMP 36
Main Course Entry Dates.  January, April, July or September (term dates 2010)
Lessons Weekly.  30 (each of 45 minutes´ duration)
Minimum Age.  21 years
Course Structure & Content
Term 1
20 lessons weekly in Communication & Business Skills
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Terms 2 & 3
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards
BBSI Pre-Masters Diploma in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Communication & Business Skills (NQF Level 3)
Optional Examination+
 
      IELTS [Academic]

Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics: 

*  B2B & B2C marketing   
*  objectives & environment
*  market research & data mining   
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development  
*  pricing strategies
*  distribution channels   
*  advertising
*  web based marketing 
*  selling strategies & techniques
*  public relations   
*  sales promotions
*  relationship marketing  
*  global marketing management
*  strategy & analysis   
*  customer services management
*  franchising  
*  service marketing
*  current perspectives in marketing
Certificate, Higher-Certificate, Diploma and University Foundation versions of the above course are also available.

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Pre-Masters in Marketing, Advertising & Public Relations.

 Book this course on-Line.

The following Pre-Masters courses are also available at BBSI:
+ Examination fees for external examinations are not included in the BBSI course fees.