Bournemouth Business School International (BBSI), our highly-accredited business college and English language school in Britain, offers international students the opportunity to study a pre-Masters course in Britain while also studying marketing and business concepts, and acquiring the advanced study skills required for postgraduate entry to a British university. Our Pre-Masters Course in Marketing, Advertising & Public Relations comprises 30 lessons weekly, is extremely flexible and is carefully designed for international graduates with either a first degree or equivalent, or a higher diploma and relevant work experience, who are seeking to enhance their career prospects by undertaking a postgraduate degree course at a British university.
The course is available in 12, 24 or 36-week study options, depending on individual requirements and your current level in English. Successful participants gain business and marketing qualifications awarded by BBSI and the NCFE national awarding body. The course syllabus includes extensive preparation for the IELTS† Examination and Advanced Study Skills‡. Courses are conducted around a busy social and activity programme, and the maximum class size is 12, which can extend to 15 during the summer months, July-September.
UK University Placement. While undertaking your pre-Masters course at BBSI and acquiring the qualifications and the advanced study skills necessary for postgraduate entry to a British university, you are provided with extensive counselling and guidance in all aspects of study at universities in Britain, and are also given full assistance with the university application process. All students who successfully complete their course and achieve the required IELTS level for entry are assured of a university place prior to graduation from BBSI.
University Entry Requirements. Students seeking to enter a Masters degree course at a British university must be a minimum of 20 years of age and have achieved an equivalent of IELTS 6.0
(Academic) in English. Moreover, applicants must have full records of their High-School education and their diploma or first degree education. Copies of these academic records, as well as evidence of work experience, should be submitted to BBSI at the time of enrolment.
Study Options. There are 3 study options for this Pre-Masters course:
12-Week Certificate Course. For those students with excellent high-school grades, a diploma or first-degree qualification, and a sound Upper-Intermediate to Advanced level in English, and who already have a firm offer of a place on a Masters course at a university in Britain, we offer a 12-week study programme that leads to Certificate awards from BBSI and NCFE.
24-Week Higher-Certificate Course. For those students with excellent High-School grades, a diploma or first-degree qualification, and a sound Upper-Intermediate Level in English or above, we offer a 24-week study programme that leads to a Higher-Certificate award from BBSI and a Certificate award from NCFE.
36-Week Diploma Course. For those students with a lower, Intermediate Level in English, who require more emphasis initially on developing their academic English to Upper-Intermediate level prior to the introduction of more advanced marketing and business studies, we offer a longer, 36-week Diploma programme that builds more gradually in intensity and specialisation. This study option leads to a BBSI Diploma and a Certificate award from NCFE.
Certificate Study Option
Minimum English Entry Level: IELTS 5.5 (Upper-Intermediate)
Course Duration: 12 weeks (1 term)
Course Designation: PMP 12
Main Course Entry Dates: October, January, April or July (term dates 2008)
Lessons Weekly: 30 (each of 45 minutes' duration)
Minimum Age: 20 years
Course Structure & Content:
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards:
BBSI Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
NCFE Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
Optional Examination+: IELTS [Academic] (examinations monthly)
Course Objectives. The course objectives are to:
- fully prepare students academically for entry to a Masters degree course related to marketing, advertising and public relations at a British university
- have completed the university-application process so that students secure a placement on the postgraduate degree course of their choice at a British university
- acquire the necessary academic study skills for postgraduate study at a university in Britain
- develop an understanding of current theory and practice in international marketing
- acquire a sound, professional understanding and knowledge of international business and public relations concepts
- develop effective business English communication and presentation skills
- build appropriate vocabulary related to business and marketing
- develop confidence and fluency in the English language beyond Upper-Intermediate Level
- prepare participants for the IELTS (Academic) examination
- acquire business and marketing qualifications
Course Elements. In addition to providing students with a thorough and comprehensive grounding in academic English and advanced study skills, the Certificate syllabus incorporates specialised topics selected from the following:
- B2B & B2C marketing
- objectives & environment
- market research & data mining
- marketing mix
- segmentation & buyer behaviour
- product & brand management
- new product development
- pricing strategies
- distribution channels
- advertising
- web based marketing
- personal selling
- public relations
- sales promotions
- relationship marketing
- global marketing management
- strategy & analysis
- customer services management
- franchising
- service marketing
- current perspectives in marketing
Higher-Certificate Study Option
Minimum English Entry Level: IELTS 5.5 (Upper-Intermediate)
Course Duration: 24 weeks (2 terms)
Course Designation: PMP 24
Main Course Entry Dates: October, January, April or July (term dates 2008)
Lessons Weekly: 30 (each of 45 minutes' duration)
Minimum Age: 20 years
Course Structure & Content:
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards:
BBSI Higher-Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
NCFE Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
Optional Examination+: IELTS [Academic] (examinations monthly)
Course Objectives. The course objectives are to:
- fully prepare students academically for entry to a Masters degree course related to marketing, advertising and public relations at a British university
- have completed the university-application process so that students secure a placement on the postgraduate degree course of their choice at a university in Britain
- acquire the necessary academic study skills for postgraduate study at a British university
- develop an understanding of current theory and practice in international marketing
- acquire a sound, professional understanding and knowledge of international business and public relations concepts
- develop effective business English communication and presentation skills
- build appropriate vocabulary related to business and marketing
- develop confidence and fluency in the English language towards Advanced Level
- prepare participants for the IELTS (Academic) examination
- acquire business and marketing qualifications
Course Elements. In addition to providing students with a thorough and comprehensive grounding in academic English and advanced study skills, the Higher-Certificate syllabus incorporates all of the following specialised topics:
- B2B & B2C marketing
- objectives & environment
- market research & data mining
- marketing mix
- segmentation & buyer behaviour
- product & brand management
- new product development
- pricing strategies
- distribution channels
- advertising
- web based marketing
- personal selling
- public relations
- sales promotions
- relationship marketing
- global marketing management
- strategy & analysis
- customer services management
- franchising
- service marketing
- current perspectives in marketing
Diploma Study Option
Minimum English Entry Level: IELTS 5.0 (Intermediate)
Course Duration: 36 weeks (3 terms)
Course Designation: PMP 36
Main Course Entry Dates: October; January; April or July (term dates 2008)
Lessons Weekly: 30 (each of 45 minutes' duration)
Minimum Age: 20 years
Course Structure & Content:
Term 1
20 lessons weekly in Communication & Business Skills
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Terms 2 & 3
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination Preparation
Awards:
BBSI Diploma in Marketing, Advertising & Public Relations
(continuous assessment)
NCFE Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
Optional Examination+: IELTS [Academic] (examinations monthly)
Course Objectives. The course objectives are to:
- fully prepare students academically for entry to a Masters degree course related to marketing, advertising and public relations at a British university
- have completed the university-application process so that students secure a placement on the postgraduate degree course of their choice at a university in Britain
- acquire the necessary academic study skills for postgraduate study at a British university
- develop an understanding of current theory and practice in international marketing
- acquire a sound, professional understanding and knowledge of international business and public relations concepts
- develop effective business English communication and presentation skills
- build appropriate vocabulary related to business and marketing
- develop confidence and fluency in the English language towards Advanced Level
- prepare participants for the IELTS (Academic) examination
- acquire business and marketing qualifications
Course Elements. In addition to providing students with a thorough and comprehensive grounding in academic English and advanced study skills, the Diploma syllabus incorporates all of the following specialised topics:
- B2B & B2C marketing
- objectives & environment
- market research & data mining
- marketing mix
- segmentation & buyer behaviour
- product & brand management
- new product development
- pricing strategies
- distribution channels
- advertising
- web based marketing
- personal selling
- public relations
- sales promotions
- relationship marketing
- global marketing management
- strategy & analysis
- customer services management
- franchising
- service marketing
- current perspectives in marketing
Certificate, Higher-Certificate, Diploma and
University Foundation versions of the above course are also available.
† IELTS
IELTS is the International English Language Testing System. It measures ability to communicate in English across all 4 language skills – listening, reading, writing and speaking – for people who intend to study or work where English is the language of communication. IELTS is the preferred English language assessment for universities in English-speaking countries worldwide.Examinations take place monthly in Bournemouth and a place can be secured at the time of booking your course with BBSI Candidates must book for the examination at least 6 weeks before each examination sitting.
‡ Advanced Study Skills
plagiarism
research skills
internet-based study
bibliography & referencing
extended writing assignment
critical thinking & independent thought
compilation & statistical analysis
independent learning
presentations
seminar skills
Book this course on-Line.The following Pre-Masters courses are also available at BBSI:
+ Examination fees for those seeking to undertake external examinations are not included in the BBSI course fees.
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.
Download a PDF of the BBSI Pre-Masters Course in Marketing, Advertising & Public Relations.