University Foundation Higher Certificate in Marketing, Advertising & PR

Bournemouth Business School International (BBSI), one of the most highly-accredited business Schools and English language colleges in England, offers international students the opportunity to study English in England while also studying marketing and business concepts, and acquiring the academic study skills required for undergraduate entry to a UK university degree programme. Our University Foundation Higher-Certificate Course in Marketing, Advertising & Public Relations comprises 30 lessons (22.5 hours) weekly, and is carefully designed to enable students with an Intermediate level in English or above to prepare for university and also gain worthwhile English-language, business and marketing qualifications.

For those with the requisite high-school grades and a strong Intermediate level in English, we offer a 24-week Higher-Certificate study programme in Marketing, Advertising and Public Relations that enables participants to develop their business, professional and academic skills to a more advanced level of proficiency in shorter time. For those with a lower Intermediate level in English, the 36-week Diploma study option builds more gradually in intensity and specialisation and places more emphasis initially on developing proficiency in academic English and study skills prior to the introduction of more advanced marketing and business training. The course syllabus includes extensive IELTS Examination Preparation

and Academic Study Skills

.

Both study options facilitate undergraduate entry to a UK university, and successful students will gain both BBSI and NCFE awards. The course is conducted around a busy social and activity programme.

UK University Placement Service. Students are provided with extensive counselling and guidance in all aspects of study at UK universities, and are given full assistance with the UK university application process. All Foundation students who successfully complete their course are assured of a university place prior to graduation from BBSI.

Higher Certificate Course

Course Outline:

Minimum English Entry Level. IELTS 5.5/CEFR B2

Course Duration. 24 weeks

Course Code. HCEUMP

Main Course Entry Dates. January, March, June or September (term dates 2011)

Lessons Weekly. 30 (each of 45 minutes´ duration)

Minimum Age. 17 years

Course Structure & Content

20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Academic Study Skills & IELTS Examination
Preparation

Awards

BBSI University Foundation Higher-Certificate in Marketing, Advertising
& Public Relations
NCFE Certificate in Marketing, Advertising & Public Relations

Optional Examination+

IELTS [Academic]

Course Elements. In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics:

      Marketing & the Environment
            * nature of marketing
            * global environment
            * macroeconomic situation
      Customer Behaviour

            * how consumers & organisations act
            *  customer responses
            * trends & patterns
      Market Research

            * research methods & theories
            * surveys & results
            * information systems
      Nature of Markets
            * segmentation, targeting & positioning

      Product Management

            * product development

            *  brand management

            * service management

      Pricing Strategy

            * supply & demand
            * market/cost

      Distribution Management

            * channels

            * logistics

            * retailers

            * wholesalers

            * e-business

      Mass Communication Techniques

            * promotional mix

            * advertising

            * sales promotions

            * public relations

            * sponsorship

            * exhibitions

      Direct Communication Techniques

            * personal selling

            * sales management

            * direct & on-line marketing

      Marketing Management

            * strategic management

            * planning & control

            * international marketing

            * non-profit marketing

            * current trends

The following versions of the Marketing, Advertsising & Public Relations course are also available:

Vocational Certificate in Marketing, Advertising & Public Relations

Vocational Higher-Certificate in Marketing, Advertising & Public Relations
Vocational Diploma in Marketing, Advertising & Public Relations

University Foundation Extended Higher-Certificate in Marketing, Advertising &
Public Relations

                  University Foundation Diploma in Marketing, Advertising & Public Relations
                  University Foundation Extended Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Diploma in Marketing, Advertising & Public Relations

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.