University Foundation Extended Higher-Certificate in Marketing, Advertising & PR

Designed for students with an English language level equivalent to IELTS 4.5/CEFR B1, this 36-week study option enables participants to develop Academic Study Skills  and undertake additional IELTS Examination Preparation , prior to moving on to business communication skills in the second term, and more specialised marketing and busines studies in the third and final term.  This course leads to a BBSI University Foundation Higher-Certificate in Marketing, Advertising & Public Relations, and an NCFE Certificate in Communication and Business Skills.  Students will also have the opportunity to sit the IELTS [Academic] Examination. 

Extended Higher Certificate Course

Course Outline:

Minimum English Entry Level.  IELTS 4.5/CEFR B1 

Course Duration.  36 weeks

Course Code.  HCEUMP

Main Course Entry Dates.   January, March, June or September (term dates 2011)

Lessons Weekly.  30 (each of 45 minutes´ duration)

Minimum Age.  17 years

Course Structure & Content.  Students study for 3 academic terms (36 weeks), and for 30 lessons (22.5 hours) weekly:

  Term 1

 

        30 weekly lessons in Academic Study Skills & IELTS Examination 
              Preparation, comprising:
                     10 lessons weekly grammar & functions
                       2 lessons weekly vocabulary development
                       4 lessons weekly reading & writing skills
                       4 lessons weekly speaking, listening & pronunciation skills
                     10 lessons weekly Academic Study Skills & IELTS 
                           Examination Preparation

 

   Term 2

 

         20 weekly lessons in Communication & Business Skills 
         10 lessons weekly in Academic Study Skills & IELTS Examination 
               Preparation

 

   Term 3

 

         20 lessons weekly in Marketing, Advertising & Public Relations 
         10 lessons weekly in Academic Study Skills & IELTS Examination 
               Preparation

Awards

BBSI University Foundation Higher-Certificate in Marketing, Advertising 
      & Public Relations
NCFE Certificate in Marketing, Advertising & Public Relations

Optional Examination+

 

       IELTS [Academic]+

(+ Additional examination fees apply.)

Course Elements.  The full Diploma and Extended Diploma courses provide students with 4 main components, which are elements of marketing, elements of business communication, academic study skills and IELTS examination preparation.  The Marketing, Advertising & Public Relations syllabus incoprorates specialised elements within the following topics:

 

      Marketing & the Environment

            *  nature of marketing
            *  global environment
            *  macroeconomic situation

            *  marketing mix
      Customer Behaviour

            *  how consumers & organisations act
            *  customer types & loyalty 
            *  trends & patterns
            *  life time value      
      Market Research

            *  research methods & theories
            *  surveys & results
            *  information systems
            *  questionnaire design & creation
      Nature of Markets
            *  segmentation, targeting & positioning
            *  globalisation
            *  European environment

      Product Management

            *  product development

            *  brand management

            *  service management

      Pricing Strategy

            *  supply & demand
            *  market pricing
            *  cost plus

            *  price elasticity

      Distribution Management

            *  channels

            *  logistics

            *  retailers

            *  wholesalers

            *  e-business 
            *  budgets

      Mass Communication Techniques

            *  promotional mix

            *  advertising

            *  sales promotions   

            *  public relations

            *  sponsorship

            *  exhibitions & trade fairs

      Direct Communication Techniques

            *  personal selling

            *  sales management

            *  direct & on-line marketing
            *  customer relationship management (CRM)

            *  buzz marketing

      Marketing Management

            *  strategic management

            *  planning & control

            *  international marketing

            *  non-profit marketing

            *  current trends

Course Objectives
            *  fully prepare students academically for entry to a first-degree course related

                   to marketing at a university in the UK.
            *  assist students in completing the university application process & secure a 
                   placement on the undergraduate degree course of their choice at a university 
                   in the UK.

            *  enable students to acquire the necessary Academic Study Skills for 
                  undergraduate study at a UK university.
            *  provide preparation for the IELTS [Academic] Examination.  
            *  enable students to develop a sound understanding of current theory & practice 
                  in marketing.
            *  facilitate the development of effective business English communication skills.
            *  ensure students build appropriate vocabulary related to marketing.

 Download a PDF of the BBSI University Foundation Courses in Marketing, Advertising & Public Relations.

 Book this course on-Line.

The following University Foundation Extended Higher-Certificate courses are also available at BBSI:

• Management & Business Administration
• Finance & Financial Services
• Hospitality Management & Tourism 
• Legal Studies
• Science, Mathematics & IT

+ Examination fees for external examinations are not included in the BBSI course fees.