Bournemouth Business School International (BBSI), our highly-accredited Business School and English College in the UK, offers international students the opportunity to learn English in the UK while also studying the concepts and learning the skills required for a career in marketing, public relations, or business generally. Our Certificate Course in Marketing, Advertising & Public Relations comprises 30 lessons weekly, can be studied for periods of between 4 and 12 weeks and is carefully designed to enable students at an Upper-Intermediate Level in English or above to gain a business qualification, while also gaining a certificate award from the NCFE national awarding body.
Students will develop competent business English and professional communication skills. Moreover, in the supplementary English-language elements of the course, students have the option to study for one of 3 different University of Cambridge ESOL† qualifications: the First Certificate in English (FCE), the Certificate in Advanced English (CAE), or the Business English Certificate (BEC). Alternatively, you can opt to join our ongoing weekly English Language Workshop‡ (ELW) at a language level to suit your needs. The course is conducted around a busy social and activity programme, and the maximum class size is 12, which can extend to 15 during the summer months, July-September.
Course Outline:
Minimum English Entry Level: IELTS 5.5
(Upper-Intermediate)Course Duration: 4-12 weeks
Course Designation: CMP
Entry Dates: The course is conducted year-round, and can be joined on most Mondays throughout the year. The main entry dates, however, coincide with the commencement of the 4 BBSI academic terms annually, ie in October, January, April or July
(term dates 2008).
Lessons Weekly: 30
(each of 45 minutes' duration)Minimum Age: 17 years
Course Structure & Content:
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in English Language
(selected from one of the following)
- Preparation for the University of Cambridge FCE
- Preparation for the University of Cambridge CAE
- Preparation for the University of Cambridge BEC
- English Language Workshop (ELW)
Awards:
BBSI Certificate in Marketing, Advertising & Public Relations
(continuous assessment)
NCFE Certificate in Marketing, Advertising & Public Relations
(full 12-week course only; continuous assessment)
Optional Examinations+:
Course Objectives. The course objectives are to:
- develop an understanding of current theory and practice in international marketing
- acquire a sound, professional understanding and knowledge of international business, marketing and public relations concepts
- develop effective business communication skills in English
- build appropriate vocabulary related to business, marketing and public relations
- acquire the necessary communication skills for a career in public relations
- develop confidence and fluency in the English language beyond Upper-Intermediate Level
- prepare participants for one of a range of English and business English qualifications
- provide participants with the opportunity to acquire additional English and business English qualifications
Course Elements. In addition to providing international students with a thorough and comprehensive grounding in business English and professional communication skills, the Certificate syllabus incorporates specialised elements selected from the following:
- B2B & B2C marketing
- objectives & environment
- market research & data mining
- marketing mix
- segmentation & buyer behaviour
- product & brand management
- new product development
- pricing strategies
- distribution channels
- advertising
- web based marketing
- personal selling
- public relations
- sales promotions
- relationship marketing
- global marketing management
- strategy & analysis
- customer services management
- franchising
- service marketing
- current perspectives in marketing
Higher-Certificate, Diploma, University Foundation and
Pre-Masters' versions of the above course are also available.
† University of Cambridge ESOL Examinations
FCE (First Certificate in English)
FCE is an Upper-Intermediate level examination that indicates sufficient proficiency in English to be of practical use in clerical, secretarial and managerial jobs for example, or in the tourist industry, where contact with English speakers is required. FCE is also useful preparation for students working towards higher-level examinations, such as the CAE.
CAE (Certificate in Advanced English)
CAE is the second-highest level of Cambridge ESOL examination and is ideal for those who want to work or study abroad. A CAE certificate demonstrates language skills in a wide range of contexts. The examination is based on realistic tasks, and indicates the ability to use the language in practical situations, such as meetings and discussions.
BEC (Business English Certificate)
There are 3 levels of BEC examination: the BEC Preliminary, BEC Vantage and BEC Higher. All 3 examinations are ideal for students preparing for careers in the fields of international business and commerce, where a good knowledge of English is required to function effectively. BEC certificates are internationally recognised and demonstrate that the holder has acquired an appropriate standard of English in a professional context.
‡ English Language Workshop
The English Language Workshop is designed to provide general language support for those students who are studying a specialised course and who do not intend to prepare for a specific English language examination. The content of the Workshop includes extensive skills practice in professional areas of the language, which is useful for those who need to improve their ability to communicate effectively with others in a professional international environment, or who later decide to acquire a professional qualification.
Book this course on-Line.The following certificate courses are also available at BBSI:
+ Examination fees for those seeking to undertake external examinations are not included in the BBSI course fees.
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.
Download a PDF of the BBSI Certificate course in Marketing, Advertising & Public Relations.