Specialised Certificate in Marketing, Advertising & Public Relations

Bournemouth Business School International (BBSI), our highly-accredited Business School and English College in the UK, offers international students the opportunity to learn English in the UK while also studying the concepts and learning the skills required for a career in marketing, public relations, or business.

The BBSI Certificate study option is designed for students with an English language level equivalent to
IELTS 5.5/CEFR B2. This 4 to 12 week course enables participants to both develop their business and
professional skills to a level of proficiency, and to build their English language communication skills.
The course leads to a BBSI Certificate in Marketing, Advertising & Public Relations. Students will also
have the opportunityto prepare for an English or business English examination.

Additional English and Business English Qualifications. Students will also have the option to prepare
for up to 3 different University of Cambridge ESOL qualifications: the First Certificate in English
(FCE)

, the Certificate in Advanced English (CAE)

, or the Business English Certificate (BEC)

. Students wishing to take one of these examinations are recommended to study for a full 12 weeks

prior to the examination, to maximise their chances of success. Alternatively, students can opt to join

our ongoing weekly English Language Workshop (ELW)

at a language level to suit their needs.

Course Outline:

Minimum English Entry Level. IELTS 5.5/CEFR B2.

Course Duration. 4-23 weeks.

Course Code. CMP.

Main Course Entry Dates. Sep, Jan, Apr or Jul; however, flexible entry dates are available
for these courses (term dates 2011/12).

Minimum Age. 17 years.

Award. Academic achievement is ascertained by means of continuous assessment.

      BBSI Certificate in Marketing, Advertising & Public Relations

Optional External Examinations. Additional examination fees apply.

      University of Cambridge FCE (examination dates)
      University of Cambridge CAE (examination dates)
      University of Cambridge BEC (examination dates)

Course Structure & Content. A minimum of 4 weeks' study is required, comprising 30, forty-five minute lessons (22.5 hours total) weekly. Course breakdown is as follows:

      20 lessons weekly in Marketing, Advertising & Public Relations
      10 weekly lessons in English Language
             (selected from one of the following options):

            * preparation for the University of Cambridge FCE
            * preparation for the University of Cambridge CAE
            * preparation for the University of Cambridge BEC
            * English Language Workshop (ELW)

Course Syllabus. Students seeking to start a 12 week Certificate course in January or July would follow Weeks 13-24, whilst those commencing the same course in either September or April would study Weeks 25-36. Those wishing to study for shorter/longer periods should contact BBSI to confirm the course syllabus for their study.

Course Elements. The Certificate and the Higher-Certificate courses provide training in marketing and English, while the Diploma course provides students with the 3 main components: marketing, business communication and English-language development. The Marketing, Advertising and Public Relations syllabus incorporates specialised elements within the following topics:

      Marketing & the Environment

            * nature of marketing
            * global environment
            * macroeconomic situation

            *  marketing mix
      Customer Behaviour

            * how consumers & organisations act
            *  customer types & loyalty
            * trends & patterns

            * life time value
      Market Research

            * research methods & theories
            * surveys & results
            * information systems

            * qurestionnaire design & creation
      Nature of Markets
            * segmentation, targeting & positioning

            * European environment

            * globalisation

      Product Management

            * product development

            *  brand management

            * service management

            * price elasticity

      Pricing Strategy

            * supply & demand
            * market pricing

            * cost plus

      Distribution Management

            * channels

            * logistics

            * retailers

            * wholesalers

            * e-business

            * budgets

      Mass Communication Techniques

            * promotional mix

            * advertising

            * sales promotions

            * public relations

            * sponsorship

            * exhibitions & trade fairs

      Direct Communication Techniques

            * personal selling

            * sales management

            * direct & on-line marketing

            * customer relationship management (CRM)

            * buzz marketing

      Marketing Management

            * strategic management

            * planning & control

            * international marketing

            * non-profit marketing

            * current trends

Course Objectives. The course objectives are to:

* Provide students with the specialised language of marketing to enable them to
communicate effectively in an international marketing environment.

* Enable students to develop a sound understanding of current theory & practice in
marketing.

* Facilitate the development of effective business English communication skills.

* Ensure students build appropriate vocabulary related to marketing.

The following versions of the Marketing, Advertsising & Public Relations course are also available:

Specialised Higher-Certificate in Marketing, Advertising & Public Relations
Specialised Diploma in Marketing, Advertising & Public Relations

                  University Foundation Higher-Certificate in Marketing, Advertising & Public Relations
                  University Foundation Extended Higher-Certificate in Marketing, Advertising &
                        Public Relations
                  University Foundation Diploma in Marketing, Advertising & Public Relations
                  University Foundation Extended Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Extended Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Extended Diploma in Marketing, Advertising & Public Relations

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

Download a PDF of the BBSI Specialised Courses in Marketing, Advertising & Public Relations.

Book this course on-Line.

The following certificate courses are also available at BBSI:

   General English
   Academic English & IELTS Examination Preparation
   General English, Computing & IT Skills
   Communication & Business Skills
   International Business English
   Management & Business Administration
   Finance & Financial Services
   Hospitality Management & Tourism
   Legal Studies
   Science, Mathematics & IT

+ Examination fees for external examinations are not included in the BBSI course fees.

Specialised Certificate in Marketing, Advertising & Public Relations

Downloads