bournemouth business school international - learn English in the UKgoogle map

Bookmark and Share

Become a BBSI Facebook Fan

Follow BBSI on Twitter

Bournemouth Business School International (BBSI) on LinkedIn



wittdo - What is there to do in Bournemouth

Bournemouth online guide
BBSI short listed in the 2011 LTM Star Awards


BBSI on Twitter Loading...

Till startsidan för Centrala studiestödsnämnden
Seminare, Informationen, Tipps und praktische Hilfen rund um den Bildungsurlaub – für ganz Deutschland
English Language School and Business English College - learn Engish in England with BBSI
deutschefrancaisturkishitalianjapanesekoreanportugueserussianespanolchinesearabicbrazilianhindi

Specialised Higher-Certificate Course in Marketing, Advertising & PR


Bournemouth Business School International (BBSI), a highly-accredited business and English college in Britain, offers international students the opportunity to learn English in Britain while also studying the concepts and acquiring the skills required for a career in marketing or business.
 
The BBSI Higher-Certificate study option is designed for students with excellent High School grades and an English language level equivalent to IELTS 5.5/CEFR B2.  This 24-week course enables participantsto both develop their business and professional skills to a level of proficiency, and to build their English language communication skills. The course leads to a BBSI Higher-Certificate in Marketing, Advertising & Public Relations, and an NCFE Certificate in Marketing, Advertising & Public Relations.  Students will also have the opportunity to prepare foran English or business English examination. 
 
Additional English and Business English Qualifications.  Students will also have the option to prepare
for up to 3 different University of Cambridge ESOL qualifications: the First Certificate in English
(FCE) , the Certificate in Advanced English (CAE) , or the Business English Certificate (BEC)
.  Students wishing to take one of these examinations are recommended to study for a full 12 weeks
prior to the examination, to maximise their chances of success.  Alternatively, students can opt to join
our ongoing weekly English Language Workshop (ELW) at a language level to suit their needs. 

Course Outline:
 
      Minimum English-Language Entry Level.  IELTS 5.5/CEFR B2.
Course Duration.  24-35 weeks.
Course Code.  HCMP.
Main Course Entry Dates.  Sep, Jan, Apr or Jul; however, flexible entry dates are available
for these courses (term dates 2011/12).
Minimum Age. 17 years.
Award.  Academic achievement is ascertained by means of continuous assessment. 
 
      BBSI Higher-Certificate in Marketing, Advertising & Public Relations
      NCFE Certificate in Marketing, Advertising & Public Relations
 
Optional External Examinations+.  Additional examination fees apply. 

      University of Cambridge FCE (examination dates)
      University of Cambridge CAE (examination dates)
      University of Cambridge BEC (examination dates)

Course Structure & Content.  A minimum of 24 weeks' study is required, comprising 30, forty-five minute lessons (22.5 hours total) weekly.  Course breakdown is as follows:
 
      Terms 1 & 2 

            20 lessons weekly in Marketing, Advertising & Public Relations 
            10 weekly lessons in English Language 
                  (selected from one of the following options):
                  *  preparation for the University of Cambridge FCE 
                  *  preparation for the University of Cambridge CAE
                  *  preparation for the University of Cambridge BEC
                  *  English Language Workshop (ELW)

Course Syllabus.  Students seeking to start the 24 week Higher-Certificate course in January or July would follow weeks 13-24 and weeks 25-36 of the syllabus outlined in the course description, whilst those commencing the same course in either September or April would study weeks 25-36 and weeks 13-24.  Those wishing to study for longer periods should contact BBSI to confirm the course syllabus for their study.

Course Elements.  The Certificate and the Higher-Certificate courses provide training in marketing and English, while the Diploma course provides students with the 3 main components: marketing, business communication and English-language development.  The Marketing, Advertising and Public Relations syllabus incorporates specialised elements within the following topics:

      Marketing & the Environment
            *  nature of marketing
            *  global environment
            *  macroeconomic situation
            *  marketing mix
      Customer Behaviour
            *  how consumers & organisations act
            *  customer types & loyalty
            *  trends & patterns      
            *  life time value
      Market Research
            *  research methods & theories
            *  surveys & results
            *  information systems
            *  qurestionnaire design & creation
      Nature of Markets
            *  segmentation, targeting & positioning
            *  European environment
            *  globalisation
      Product Management
            *  product development
            *  brand management
            *  service management
            *  price elasticity
      Pricing Strategy
            *  supply & demand
            *  market pricing
            *  cost plus
      Distribution Management
            *  channels
            *  logistics
            *  retailers
            *  wholesalers
            *  e-business 
            *  budgets
      Mass Communication Techniques
            *  promotional mix
            *  advertising
            *  sales promotions   
            *  public relations
            *  sponsorship
            *  exhibitions & trade fairs
      Direct Communication Techniques
            *  personal selling
            *  sales management
            *  direct & on-line marketing
            *  customer relationship management (CRM)
            *  buzz marketing
      Marketing Management
            *  strategic management
            *  planning & control
            *  international marketing
            *  non-profit marketing
            *  current trends  
      Course Objectives.  The course objectives are to:

                  *  Provide students with the specialised language of marketing to enable them to 
                           communicate effectively in an international marketing environment.

         *  Enable students to develop a sound understanding of current theory & practice in 
                  marketing.

         *  Facilitate the development of effective business English communication skills.

         *  Ensure students build appropriate vocabulary related to marketing.

 
The following versions of the Marketing, Advertsising & Public Relations course are also available:

                  Specialised Certificate in Marketing, Advertising & Public Relations
                  Specialised Diploma in Marketing, Advertising & Public Relations
                  University Foundation Higher-Certificate in Marketing, Advertising & Public Relations
                  University Foundation Extended Higher-Certificate in Marketing, Advertising & 
                        Public Relations
                  University Foundation Diploma in Marketing, Advertising & Public Relations
                  University Foundation Extended Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Extended Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Extended Diploma in Marketing, Advertising & Public Relations

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives. 

 Download a PDF of the BBSI Specialised Courses in Marketing, Advertising & Public Relations.

 Book this course on-Line.

The following Specialised Higher-Certificate courses are also available at BBSI:
+ Examination fees for external examinations are not included in the BBSI course fees.