University Foundation Extended Diploma in Marketing, Advertising & PR

Designed for students with an English language level equivalent to IELTS 4.5/CEFR B1, this full year, 48-week, study option enables participants to develop Academic Study Skills  and undertake additional IELTS Examination Preparation , prior to moving on to business communication skills, and more specialised marketing and business studies in the latter stages of the course.  This course leads to a BBSI University Foundation Diploma in Marketing, Advertising & Public Relations, an NCFE Certificate in Communication and Business Skills, and an NCFE Certificate in Marketing, Advertising & Public Relations.  Students will also have the opportunity to sit the IELTS [Academic] Examination. 

UK University Placement Service.  Students are provided with extensive counselling and guidance in all aspects of study at UK universities, and are given full assistance with the UK university application process.  All Foundation students who successfully complete their course are assured of a university place prior to graduation from BBSI.

Minimum English Entry Level.  IELTS 4.5/CEFR B1

Course Duration.  48 weeks

Course Code.  DEUMP

Main Course Entry Dates.  January, March, June or September (term dates 2011)

Lessons Weekly.  30 (each of 45 minutes´ duration)

Minimum Age.  17 years

Course Structure & Content.  Students study for 4 academic terms (48 weeks), each comprising 30, forty-five minute lessons (22.5 hours) weekly:

    
    Term 1

 

          30 weekly lessons in Academic Study Skills & IELTS Examination 
               Preparation, comprising:
                     10 lessons weekly grammar & functions
                       2 lessons weekly vocabulary development
                       4 lessons weekly reading & writing skills
                       4 lessons weekly speaking, listening & pronunciation skills
                     10 lessons weekly Academic Study Skills & IELTS 
                           Examination Preparation 

      Term 2

            30 weekly lessons in Communication & Business Skills 
            10 lessons weekly in Academic Study Skills & IELTS Examination Preparation

Term 3          

      20 lessons weekly in Marketing, Advertising & Public Relations 
      10 lessons weekly in Academic Study Skills & IELTS Examination 
               Preparation

Awards

BBSI University Foundation Diploma in Marketing, Advertising 
      & Public Relations 
NCFE Certificate in Marketing, Advertising & Public Relations 
NCFE Certificate in Communication & Business Skills 

Optional Examination+

   

      IELTS [Academic]+

   +(Additional examination fees apply)

Course Elements.  The full Diploma and Extended Diploma courses provide students with 4 main components, which are elements of marketing, elements of business communication, academic study skills and IELTS examination preparation.  The Marketing, Advertising & Public Relations syllabus incoprorates specialised elements within the following topics:

        Marketing & the Environment

            *  nature of marketing
            *  global environment
            *  macroeconomic situation

            *  marketing mix
      Customer Behaviour

            *  how consumers & organisations act
            *  customer types & loyalty 
            *  trends & patterns
            *  life time value      
      Market Research

            *  research methods & theories
            *  surveys & results
            *  information systems
            *  questionnaire design & creation
      Nature of Markets
            *  segmentation, targeting & positioning
            *  globalisation
            *  European environment

      Product Management

            *  product development

            *  brand management

            *  service management

      Pricing Strategy

            *  supply & demand
            *  market pricing
            *  cost plus

            *  price elasticity

      Distribution Management

            *  channels

            *  logistics

            *  retailers
            *  wholesalers

            *  e-business 
            *  budgets

      Mass Communication Techniques

            *  promotional mix

            *  advertising

            *  sales promotions   

            *  public relations

            *  sponsorship

            *  exhibitions & trade fairs

      Direct Communication Techniques

            *  personal selling

            *  sales management

            *  direct & on-line marketing
            *  customer relationship management (CRM)

            *  buzz marketing

      Marketing Management

            *  strategic management

            *  planning & control

            *  international marketing

            *  non-profit marketing

            *  current trends 

Course Objectives
            *  fully prepare students academically for entry to a first-degree course related 
                   to marketing at a university in the UK.
            *  assist students in completing the university application process & secure a 
                   placement on the undergraduate degree course of their choice at a university 
                   in the UK.
            *  enable students to acquire the necessary Academic Study Skills for 
                  undergraduate study at a UK university.
            *  provide preparation for the IELTS [Academic] Examination.  
            *  enable students to develop a sound understanding of current theory & practice 
                  in marketing.
            *  facilitate the development of effective business English communication skills.
            *  ensure students build appropriate vocabulary related to marketing.

 Download a PDF of the BBSI University Foundation Courses in Marketing, Advertising & Public   
            Relations.

 Book this course on-Line.

The following University Foundation Extended Diploma courses are also available at BBSI:

• Management & Business Administration 
• Finance & Financial Services
• Hospitality Management & Tourism
• Legal Studies
• Science, Mathematics & IT 

+ Examination fees for external examinations are not included in the BBSI course fees.