Diploma in Marketing, Advertising & Public Relations

Bournemouth Business School International (BBSI), a highly-accredited business school and English language college in Britain, offers international students the opportunity to study English in Britain while also studying the concepts and acquiring the skills required for a career in marketing and business. Our Diploma Course in Marketing, Advertising & Public Relations comprises 30 lessons weekly, is of 36 weeks duration and is carefully designed to enable students at an Intermediate Level in English or above to gain a business diploma qualification, while also gaining a certificate award from the NCFE national awarding body.

Students will develop competent marketing skills, as well a competent business English and professional skills. Moreover, in the supplementary English-language elements of the course, students have the option to study different English-language modules each term. You can study for 3 different University of Cambridge ESOL qualifications: the First Certificate in English (FCE) , the Certificate in Advanced English (CAE) , or the Business English Certificate (BEC) . Alternatively, you can opt to join our ongoing weekly English Language Workshop (ELW) at a language level to suit your needs. The course is conducted around a busy social and activity programme.

Minimum English Entry Level. IELTS 5.0 (Intermediate)

Course Duration. 36 weeks

Course Designation. DMP

Main Course Entry Dates. September, January, April or July. (term dates 2010).

Lessons Weekly. 30 (each of 45 minutes´ duration)

Minimum Age. 17 years

Course Structure & Content

Term 1

20 lessons weekly in Communication & Business Skills
10 lessons weekly in English Language (selected from one of the following)
      *  Preparation for the University of Cambridge FCE      
      *  Preparation for the University of Cambridge CAE
      *  Preparation for the University of Cambridge BEC
      *  English Language Workshop (ELW)

Terms 2 & 3

20 lessons weekly in Marketing, Advertising & Public Relations 
10 lessons weekly in English Language (selected from one of the following)
      *  Preparation for the University of Cambridge FCE
      *  Preparation for the University of Cambridge CAE
      *  Preparation for the University of Cambridge BEC
      *  English Language Workshop (ELW)

Awards

BBSI Higher-Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3
NCFE Certificate in Communication & Business Skills (NQF Level 3)

Optional Examinations+

University of Cambridge FCE (examination dates)
University of Cambridge CAE (examination dates)
University of Cambridge BEC (examination dates)

Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate either all or some of the following specialised topics. 

*  B2B & B2C marketing
*  objectives & environment
*  market research & data mining
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development
*  pricing strategies
*  distribution channels
*  advertising
*  web based marketing
*  selling strategies & techniques
*  public relations
*  sales promotions
*  relationship marketing
*  global marketing management
*  strategy & analysis
*  customer services management
*  franchising

*  service marketing

*  current perspectives in marketing

Certificate, Higher-Certificate, University Foundation and Pre-Masters´ versions of the above course are also available.

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Diploma in Marketing, Advertising & Public Relations.

 Book this course on-Line.

The following diploma courses are also available at BBSI:

• Management & Business Administration
• Finance & Financial Services
• Hospitality Management & Tourism
• Legal Studies
• Science, Mathematics & IT