Pre-Masters Certificate Course in Marketing, Advertising & PR

Bournemouth Business School International (BBSI), our highly-accredited business college and English language school in Britain, offers international students the opportunity to learn English while also studying marketing and business concepts, and acquiring the advanced study skills required for postgraduate entry to a

university.

Our Pre-Masters courses in Marketing are carefully designed for international graduates with either a first degree or equivalent, or a higer diploma and relevent work experience, who are seeking to enhance their career prospects by undertaking a postgraduate degree course at a UK university. The courses are available in 12, 24 or 36-week study options, all include extensive IELTS Examination Preparation

and Advanced Study Skills

. The Higher-Certificate and Diploma study options lead to an additional NCFE award. Courses are conducted around a busy social and activity programme.

UK University Placement Service. While undertaking pre-Masters courses at BBSI, students are provided with extensive counselling and guidance in all aspects of postgraduate study at UK universities. We also provide full assistance with the university application process.

University Entry Requirements. The majority of UK universities require that postgraduate students seeking entry to a masters course must be a minimum of 21 years of age on entry and have a minimum English-language level of IELTS 6.5 - IELTS 7.0, depending on the course and university of choice.

Certificate Study Option

For those students with limited study time, a minimum Intermediate Level in English, or who already have a firm offer from a UK University, we provide a 12-week study option.

Minimum Entry Level. IELTS 5.5

Course Duration. 12 weeks

Course Code. PMP 12

Main Course Entry Dates. January, March, June or September (term dates 2011/12)

Lessons Weekly. 30 (each of 45 minutes´ duration)

Minimum Age. 21 years

Course Structure & Content

20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Advanced Study Skills & IELTS Examination
Preparation

Awards

BBSI Pre-Masters Certificate in Marketing, Advertising & Public Relations

Optional Examination+

      IELTS [Academic]

Course Elements. In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics:

      Marketing & the Environment
            * nature of marketing
            * global environment
            * macroeconomic situation
      Customer Behaviour

            * how consumers & organisations act
            *  customer responses
            * trends & patterns
      Market Research

            * research methods & theories
            * surveys & results
            * information systems
      Nature of Markets
            * segmentation, targeting & positioning

      Product Management

            * product development

            * brand management

            * service management

      Pricing Strategy

            * supply & demand
            * market/cost

      Distribution Management

            * channels

            * logistics

            * retailers

            * wholesalers

            * e-business

      Mass Communication Techniques

            * promotional mix

            * advertising

            * sales promotions

            * public relations

            * sponsorship

            * exhibitions

      Direct Communication Techniques

            * personal selling

            * sales management

            * direct & on-line marketing

      Marketing Management

            * strategic management

            * planning & control

            * international marketing

            * non-profit marketing

            * current trends

The following versions of the Marketing, Advertsising & Public Relations course are also available:

Vocational Certificate in Marketing, Advertising & Public Relations

Vocational Higher-Certificate in Marketing, Advertising & Public Relations

Vocational Diploma in Marketing, Advertising & Public Relations

                  University Foundation Higher-Certificate in Marketing, Advertising & Public Relations
                  University Foundation Diploma in Marketing, Advertising & Public Relations
                  Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations
                  Pre-Masters Diploma in Marketing, Advertising & Public Relations

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.