Pre-Masters Extended Higher-Certificate Course in Marketing, Advertising & PR

Bournemouth Business School International (BBSI), our highly-accredited business college and English language school in Britain, offers international students the opportunity to learn English while also studying marketing and business concepts, and acquiring the advanced study skills required for postgraduate entry to a

university. This programme is suitable from the European Economic Area (EEA) or Switzerland only.

The BBSI Pre-Masters Extended Higher-Certificate study option in Marketing, Advertising & Public Relations is designed for students with an English language level equivalent to IELTS 4.5/CEFR B1. This 36-week course enables participants to develop Advanced Study Skills

and undertake additional IELTS Examination Preparation

, prior to moving on to business communication skills, and then more specialised marketing and business studies in the second and third terms. This course leads to a BBSI Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations, and an NCFE Certificate in Communication and Business Skills. Moreover, students will have the opportunity to sit the IELTS [Academic] Examination as often as is required.

UK University Placement Service. While undertaking Pre-Masters courses at BBSI, and acquiring the qualifications and advanced study skills necessary for postgraduate study at university, students are provided with extensive counselling and guidance in all aspects of study at universities in the UK, and given full assistance with the university application process. All students who successfully complete their course and achieve the required IELTS [Academic] level for entry are assured of a university place prior to graduation from BBSI.

University Entry Requirements. Students seeking to enter a Masters degree course at a university in the UK must be a minimum of 20 years of age and have achieved an equivalent of IELTS [Academic] 6.0 in English. Moreover, applicants must have full records of their High-School education, diploma or first degree. Copies of these academic records, as well as evidence of work experience, should be submitted to BBSI at the time of enrolment.

Pre-Masters Extended Higher-Certificate

Minimum English Entry Level. IELTS 4.5/CEFR B1.

Course Duration. 36 weeks.

Course Code. HCEPMP.

Main Course Entry Dates. September, January, April or July (term dates 2011/12); however, flexible entry dates are available for this course.

Lessons Weekly. 30 (each of 45 minutes´ duration)

Minimum Age. 20 years

Awards. Academic achievement is ascertained by means of continuous assessment.

       BBSI Pre-Masters Higher-Certificate in Marketing, Advertising
              & Public Relations
        NCFE Certificate in Communication & Business Skills

Optional Examination*. Additional examination fees apply. IELTS examinations are held monthly.

        IELTS [Academic]*

Course Structure & Content. Students study for 3 academic terms (36 weeks), each comprising 30 forty-five minute lessons (22.5 hours) weekly. Course breakdown is as follows:

        Term 1

              30 weekly lessons in Advanced Study Skills & IELTS Examination
                    Preparation, comprising:
                           10 lessons weekly in grammar & functions
                             2 lessons weekly in vocabulary development
                             4 lessons weekly in reading & writing skills
                             4 lessons weekly in speaking, listening & pronunciation skills
                          10 lessons weekly in Advanced Study Skills & IELTS
                                Examination practice

         Term 2

              20 lessons weekly in Communication & Business Skills
               10 lessons weekly in Advanced Study Skills & IELTS Examination
                     Preparation

         Term 3

                20 lessons weekly in Marketing, Advertising & Public Relations
                10 lessons weekly in Advanced Study Skills & IELTS Examination
                     Preparation

Course Elements.   The full Diploma and Extended Diploma courses provide students with 4 main components: marketing, business communication, Advanced Study Skills and IELTS Examination Preparation. The Marketing, Advertising & Public Relations syllabus incorporates specialised elements within the following topics:

            Marketing & the Environment

                  * nature of marketing
                  * global environment
                  * macroeconomic situation

                  * marketing mix
            Customer Behaviour

                  * how consumers & organisations act
                 *  customer types & loyalty
                  * trends & patterns

                  * life time value
            Market Research

                  * research methods & theories
                  * surveys & results
                  * information systems

                  *  questionnaire design & creation
            Nature of Markets
                  * segmentation, targeting & positioning
                  * European environment
                  * globalisation

            Product Management

                  * product development

                  * brand management

                  * service management

                  * price elasticity

            Pricing Strategy

                  * supply & demand
                  * market priving

                  * cost plus

            Distribution Management

                  * channels

                  * logistics

                  * retailers

                  * wholesalers

                  * e-business
                  * budgets

            Mass Communication Techniques

                  * promotional mix

                  * advertising

                  * sales promotions

                  * public relations

                  * sponsorship

                  * exhibitions & trade fairs

            Direct Communication Techniques

                  * personal selling

                  * sales management

                  * direct & on-line marketing

                  * customer relationship management (CRM)

                  * buzz marketing

            Marketing Management

                  * strategic management

                  * planning & control

                  * international marketing

                  * non-profit marketing

                  * current trends

      Course Syllabus. Students seeking to commence the 36 week Pre-Masters Extended Higher-      Certificate course in January or July would follow Weeks 1-12, Weeks 13-24, and Weeks 25-36 of
      the syllabus outlined in the PDF of the course description available for download below, whilst
      those commencing the same course in either September or April, would study Weeks 1-12,
      Weeks 13-24, and Weeks 37-48. Those wishing to study for longer periods should contact BBSI
      to confirm the course syllabus for their study.

Course Objectives. The course objectives are to:

* Fully prepare students academically for entry to a Masters course related to marketing
at a university in the UK.

* Provide students with the specialised language of marketing to enable them to
communicate effectively in an international marketing environment.

* Assist students in completing the university application process in order to secure a
placement on the postgraduate degree course of their choice at a university in the UK.

* Enable students to acquire the necessary Advanced Study Skills for postgraduate
study at a UK university.

* Provide preparation for the IELTS [Academic] Examination.

* Enable students to develop a sound understanding of current theory & practice in
marketing.

* Facilitate the development of effective business English communication skills.
* Ensure students build appropriate vocabulary related to marketing.

The following versions of the Marketing, Advertsising & Public Relations course are also available:

Vocational Certificate in Marketing, Advertising & Public Relations

Vocational Higher-Certificate in Marketing, Advertising & Public Relations

Vocational Diploma in Marketing, Advertising & Public Relations

                        University Foundation Higher-Certificate in Marketing, Advertising & Public Relations
                        University Foundation Diploma in Marketing, Advertising & Public Relations
                        Pre-Masters Certificate in Marketing, Advertising & Public Relations
                        Pre-Masters Higher-Certificate in Marketing, Advertising & Public Relations
                        Pre-Masters Diploma in Marketing, Advertising & Public Relations

Pre-Masters Extended Diploma in Marketing, Advertising & Public Relations

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.